Toro Australia has promoted Laurence Bingham to the role of Director of Sales and Marketing.

Toro Australia’s Managing Director, Richard Walne, said Laurence was the perfect candidate for the newly created position and will help drive a consistent approach across all sales and marketing functions.

“Laurence’s passion and personable approach have made him a successful leader and influencer at Toro Australia for the past 17 years,” Walne said.

“As an employer, it’s rewarding to witness employees like Laurence embrace the opportunities presented to them and successfully advance their career through the company.

“He has played an integral role across the business as Consumer Equipment Business Manager, managing the Pope Garden Business and holding various managerial positions within our irrigation division.

“We are excited about what the future holds and look forward to supporting Laurence in taking our sales and marketing functions to the next level,” Walne said.

In his new role, Laurence will be responsible for overseeing all sales, service and marketing functions across Australia’s Toro and Pope brands. He is also a member of the Executive Management Team in Australia.

Laurence said he was excited to take on such an integral position within Toro, and looks forward to driving the future growth of the company through both existing and new markets with their channel partners.

“Having been at Toro Australia for nearly two decades, I have witnessed the changing landscape and know the importance of forging strong client relationships,” Laurence said.

“Innovation absolutely remains critical in delivering solutions alongside our loyal clients and partners, especially as their needs and the environment itself continue to evolve.

“We are proud of the reputation we have established in the area of innovation and will continue to strive to maintain the lead within the industry, but most importantly I’m proud to work for a company that genuinely cares for people and that has achieved a uniquely successful balance between people values and performance values,” he said.